Rheumatoid arthritis campaign
In October 2019, Marketing & Communication, Strategic Program I&I and the Department of Rheumatology and Clinical Immunology held a 3-week publicity campaign – mainly based on story telling by patients, investigators and clinicians - on the subject of (difficult-to-treat) rheumatoid arthritis. Objectives of the campaign were (1) to support the mission and positioning of UMC Utrecht and (2) to enhance the academic profile of UMC Utrecht (by increasing internal/external visibility of the specific expertise in our strategic themes to a larger audience). The primary audiences were: general public, (potential) patients, investigators and (potential) employees.
The campaign appeared highly successful: we interacted with more people that anticipated (based on impressions, reach and link clicks), which was partly due to a fruitful collaboration with ReumaNederland. The campaign resulted in more than 250 new followers of UMC Utrecht on social media.
Site visit SEP Research Evaluation
In October 2019, an international committee of top scientists visited UMC Utrecht to review its research. Every six years there is such a mandatory assessment according to the Standard Evaluation Protocol (SEP), which applies to all universities and UMCs. Recommendations from this evaluation will be used in the formulation of the UMC Utrecht research objectives for 2020-2025. Prior to this visit, the committee members had read the self-evaluation report of the six strategic programs. They then discussed for three days with researchers from all themes, from PhD students to professors.
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